Hi, I’m Catalina.
A multidisciplinary designer blending branding, marketing, and data-driven design into purposeful digital experiences.
My Approach
Multi-disciplinary
My philosophy is grounded in a research-driven design methodology. The process always starts with deep analysis to identify market trends and consumer behaviors, which allows me to integrate all relevant user and product-centric variables from the outset.
Collaborative
I believe in the power of collaboration to create exceptional websites. As an extension of your team, I immerse myself in your vision and goals. I work closely with you to develop a website that not only reflects your brand but exceeds your expectations.
Recent Work
About Me
I am a multi-disciplinary designer with a Master’s degree in Design from UNSW. With over five years of experience working in both Chile and Australia, I bring a unique blend of strategic thinking, creative execution, and data-driven design to every project.
My work spans packaging design, social media assets, branding, editorial design, and UX/UI, often with a strong focus on user experience. My design approach is deeply research-driven and focused on optimum integral design across the entire product life cycle. I translate performance data and conversion metrics into high-impact visual assets for e-commerce platforms like Amazon and Shopify, delivering validated design solutions that directly achieve strategic business goals.
Other Work
