Footboz-Social Media
Creation of social media templates for Footboz, an emerging sports technology startup focused on fan engagement and interactive content. As a new brand entering a competitive digital space, Footboz required a distinct, scalable, and highly recognisable visual identity that could be consistently applied and replicated easily.
Year
2025
Client
Footboz
01 Organic Post
I designed and delivered a modular template system built for ease of use by the internal marketing team. This system included standardized color palettes, typography rules, layout grids, and component libraries.
Content needed to be replicated throughout the platform in multiple formats, therefore templates were designed to easily reformat all standard square posts into the 9:16 vertical orientation. Furthermore, the system includes dedicated, customisable FAQ and interaction templates (using polls, quizzes, and open-ended stickers). This critical capability allows the Footboz marketing team to efficiently capture and immediately answer frequent user questions about new products, facilitating high-touch engagement and reducing post-launch support load.
