Listing Images
Creation of listing images as the company scaled its operations across Shopify and Amazon. My primary challenge was to design and implement brand-compliant listing images that were graphically compelling and optimised for conversion. Most critically, I was required to establish a strong, cohesive brand identity across all product categories. This required the strategic creation of standardised design templates for all products that met strict Amazon guidelines and increased sales.
Year
2022-2024
Client
Wake In Cloud
The Process
The workflow began with extensive market and competitor research to identify optimal visual strategies and emerging trends. Using these insights, I developed detailed creative briefs and moodboards to guide the visual aesthetic. This led to the creation of photoshoot briefs to capture all necessary high-quality, product-specific imagery. I was in charge of all copywritting, which was later approved by the production team. Finally, I finalized master templates for the final graphic layouts, ensuring they were digitally optimized for efficient replication by the production team across all product categories.
The Result
Additional product links
Kids products and the Bedding products were implemented across all listing images. All visual assets were designed to strictly follow the Wake in Cloud brand guidelines through consistent typography, color palettes, and professional presentation, standardising the aesthetic across all product categories.
