Wake in Cloud
Social Media
Creation of Social Media strategy and execution. This involved the end-to-end management of both Instagram and Facebook channels (and included an initial launch on TikTok that was later paused due to resource limitations), including monthly content planning, the creation of all visual assets, and the scheduling of every post. Furthermore, I managed the entire influencer marketing program, utilizing platforms like Social Cat to identify and vet potential partners. My responsibilities included negotiating terms, providing detailed content briefs, and overseeing the delivery process from initial contact through to the final post, ensuring all external content was on-brand and effective.
Year
2022-2024
Client
Wake In Cloud
While the majority of organic social content involved efficiently editing and repurposing existing visual assets, I actively sought opportunities for creative expansion. I utilised the flexibility to create content at home as well as design simple posts that maintained a specific and highly approachable brand voice, specifically crafted to address common customer questions. This initiative allowed me to transition the brand's presence from static promotional material to dynamic, community-focused content.
01 Organic Post
I conceptualised and produced a series of video Reels for Instagram and TikTok. Some of these videos were created using content I already had from previous photoshoots, while others I filmed myself. All content I put together using multiple software such as Adobe After effects, Cap Cut or directly on Social Media platforms.
02 Video Reels
0 Social Media Management
This involved end-to-end management of both Instagram and Facebook channels, including monthly content planning, the creation of all visual assets, captions, and the scheduling of every post. Furthermore, I managed the entire influencer marketing program, utilising platforms like Social Cat to identify and vet potential partners. My responsibilities included negotiating terms, providing detailed content briefs, and overseeing the delivery process from initial contact through to the final post, ensuring all external content was on-brand and effective.
Grids and planning created in Figma