A+ Content
Creation of A+ content that would elevate the brands presence on Amazon from a simple product listing to a recognized, professional brand. This required creating a cohesive, high-end brand experience across all touchpoints to clearly differentiate it from generic marketplace offerings and ultimately prevent the product from being perceived as a low-value "Amazon product.
Year
2022-2024
Client
Wake In Cloud
The Process
The workflow began with extensive market and competitor research to identify optimal visual strategies and emerging trends. Using these insights, I developed detailed creative briefs and moodboards to guide the visual aesthetic. This led to the creation of photoshoot briefs to capture all necessary high-quality, product-specific imagery. I worked on all copywriting, which was later approved by the production team. Finally, I finalised master templates for the final graphic layouts, ensuring they were digitally optimised for efficient replication by the production team across all product categories.
By employing a strategic, research-driven approach followed by standardization and iterative testing, the project delivered content that was directly optimized for the Amazon customer journey while maintaining a consistent, high-quality brand voice. This process was replicated throughout all product categories
