A+ Content
Creation of A+ content that would elevate the brands presence on Amazon from a simple product listing to a recognized, professional brand. This required creating a cohesive, high-end brand experience across all touchpoints to clearly differentiate it from generic marketplace offerings and ultimately prevent the product from being perceived as a low-value "Amazon product.
Year
2022-2024
Client
Wake In Cloud
The Process
The workflow began with extensive market and competitor research to identify optimal visual strategies and emerging trends. Using these insights, I developed detailed creative briefs and moodboards to guide the visual aesthetic. This led to the creation of photoshoot briefs to capture all necessary high-quality, product-specific imagery. I worked on all copywriting, which was later approved by the production team. Finally, I finalised master templates for the final graphic layouts, ensuring they were digitally optimised for efficient replication by the production team across all product categories.
The Result
Additional product links
By employing a strategic, research-driven approach followed by standardization and iterative testing, the project delivered content that was directly optimized for the Amazon customer journey while maintaining a consistent, high-quality brand voice. This process was replicated throughout all product categories
